Photography is the truly face of your brand and can really make or break your business. If you have a sustainable or ethical fashion brand and are looking to take it to the next level, then using a professional photographer to display your beautiful garments for the world to see is essential!
Ensuring you have stunning photos of your line is essential if your brand is going to be successful in turning heads and getting that well-deserved attention. However, finding the right photographers, who really understand your brand and vision can be a challenge...
In this week's post, we'll look at the impact photography can have on your brand, and where you can find the best photographers for ethical and sustainable fashion.
Why should i use a photographer for my sustainable brand?
Finding a really great photographer is more than just getting the right photo. A truly professional photographer will understand the intricacies of your brand and your vision. Once they really understand your business model, they'll be able to advise on the perfect locations and suggested models for your photoshoots.
The location of your photoshoots is pivotal to reaching out to your audience. Whether it's a forbidden forest, a sun kissed beach, or a simple backdrop, the important thing is to think carefully about what will work best for your garments and what will make them really stand out. You professional photographer will usually have a list of locations in mind that would work really well for your business, so keep an open mind, and enjoy the journey!
In terms of models, oftentimes photographers work closely with a range of models, in which case they can advise on the right look to go for for your brand. However, whether the models come from your photographer or from your own sourcing, it's vital that they are chosen really carefully as well.
For example, if your line is for plus sized women, then make sure that your models reflect this. We've all seen commercials for apparently plus sized clothing, only to see size zero models endorsing the garments. Now, of course, there's nothing wrong with using models on the slimmer side, but just make sure that you stay true to your brand and keep things authentic.
Another thing to keep in mind during photoshoots is the lighting. Photographers will have more than enough experience in this matter. Listen to their recommendations here, even if they don't necessarily go with what you initially thought of.
For instance, if you were hoping for a moonlit photoshoot under the starts, this may seem like a fab idea, but the reality might be that the fine details and intricacies of your garments might shine through better in the day light, than late at night.
Where can i find a professional photographer for my sustainable brand?
At Masala Threads, our fashion photographers are amongst the best in India and have been featured in Vogue, Solstice, and FHM to name just a few. We work with both Indian and international models. We offer social media and marketing, lookbook, catalogue and product shoots with talented product photographers both in studios, and in magnificent locations. We will work closely with you to create the perfect image for your products.
As one of the most diverse, colourful and beautiful countries in the world, there is an endless list of sensational places for photoshoots. For a fashion photographer India is a dream come true. Location plays a huge part in the atmosphere of a brand and Masala Threads will make sure that you get your imagery spot on.
At Masala Threads, we offer any or all of the following services and we'll gladly get you on the path to a brand you're truly proud of: fabric sourcing, printing & dyeing, design & pattern cutting, manufacturing, photoshoots and eco-packaging.