Perhaps you have a sustainable clothing brand, or are looking into developing one. Well, first thing's first, it's essential that your entire supply chain, from end to end, is 100% sustainable and ethical. Finding the perfect sustainable clothing manufacturers is a great place to start, and if you're going to keep in line with your business values and mission, then this is key to success.
However, there are a number of hurdles which we've seen new business owners desperately try and overcome, oftentimes, unsuccessfully. The major issues revolve around locating truly sustainable clothing manufacturers who are legitimate and do exactly what they claim to.
In this article, we'll be taking a look at what makes a brand truly sustainable and ethical, what steps you'll need to take to make this a reality, and how to find the perfect sustainable clothing manufacturing solutions for your company to flourish.
What is a truly ethical
and sustainable brand?
A truly ethical and sustainable brand takes into account does everything in their power to do as little damage as possible to the environment, and ensures that all workers across the supply chain are treated in a fair and humane way.
We all know too well the damage that fast fashion is doing to our planet. Almost 95 million tonnes of waste per year. Thousands of clothes dumped in landfills every 5 minutes. £140 million worth of waste every year. With these statistics, it's easy to think that avoiding opening your very own clothing brand might be a huge mistake.
However, with the rise of sustainability and sustainable clothing manufacturers, the tide is turning. Brands are now able to source sustainable fabrics and manufacturing is carried out in accordance with GOTS certification and so on. If your brand is sustainable, then you are actually in a very strong position to change the way consumers shop, educate about these issues, and sell them garments which will last for a lifetime!
While it's great that people are becoming more conscious of how much they waste and what they purchase as consumers, there's more to think about if you have a truly sustainable company than the actual materials used in your garments.
There are still millions of children and adults working well below the breadline, being paid pennies for endless hours of work in, oftentimes, incredibly dangerous working conditions. The question is simple:
Can you really say your brand is truly ethical if you use sustainable products, while your products are being produced in inhumane circumstances?
How can I ensure my brand
is ethical and sustainable?
Though it may seem like a daunting challenge, there are things you can do to ensure that your supply chain is both sustainable and ethical.
Firstly, when working with those who claim to be sustainable clothing manufacturers, ensure that they are fully GOTS certified and have the appropriate certification to back this up.
Next, in terms of quality assurance, make sure that you go yourself to see the factories and the working conditions of the garment workers. If those in charge are hesitant for you to do so, then it's safe to say that these manufacturers should be avoided at all costs. After all, if they had nothing to hide, surely they'd be welcoming you with open arms...
Another thing that we strongly encourage you to do is to speak with the garment workers when you go for a visit. Ask them how long they have worked there, what the conditions are like, how many breaks they take throughout the day and how many hours they work etc. The best way to thoroughly understand the happiness of the workers is to speak with them yourself!
Lastly, though this may seem glaringly obvious, it's essential while you're in the factories to do a scan around the building, ensuring that no underage workers are enduring child labour in the facility.
Is there a service I can use
to help me find sustainable
If you are invested in creating a truly ethical and sustainable brand, but don't have the time/resources to check up on things thoroughly and are struggling to really know who to trust, then we at Masala Threads can do all the hard work for you.
Our suppliers and manufacturers and 100% ethical and sustainable. We have done all the rigorous checks from our end, and check in frequently to ensure that everything is running smoothly.
Many of our workers have been saved from a life of sex trafficking, and have found a new lease of life while working in a new and exciting industry, where they learn new skills, are paid fairly, and work human and reasonable hours.
If you are looking to create a truly sustainable and ethical supply chain, we are here to help. Just talk to us if you need help with any or all of the following services and we'll gladly get you on the path to a brand you're truly proud of: fabric sourcing, printing & dyeing, design & pattern cutting, manufacturing, photoshoots and eco-packaging.